And yet, it’s hard to deny everything Apple is doing right today — the only thing it’s missing is an inexpensive laptop entry. A $699 or $799 MacBook simply makes sense. And for many Windows users, it’ll be just the escape from Microsoft they need.
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拟人化营销并非简单地“把宠物当人看”,一旦消费具备表达属性,品牌就拥有了长期叙事能力,进入了“文化消费品”赛道;这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
copyright dates they must have been around by 1977.